Hire Your Next SEO Consultant
I’m Nick Keeping, an independent SEO consultant working with UK businesses that are done guessing. Whether you need a freelance SEO consultant for one project or an ongoing search engine optimisation consultant for the long run, I do the work myself, from technical fixes and content strategy to visibility in AI search.
Meet Nick
A quick introduction to who I am, how I work, and what you can expect when you work directly with me.
Results, not just words
Real, visible growth in traffic
It’s been such a great experience working with Nick. He’s not motivated by taking on projects for the sake of making more money — on a number of occasions he’s advised us against certain ideas. We’ve seen great visible results, on paper and in incoming traffic. Wish we’d taken the plunge sooner.
Exceptional, professional service
Exceptional company, extremely professional and very helpful with all advice and services received. Highly recommended.
Ahead of the AI search shift
There’s no better SEO consultant than Nick. What’s especially important in 2026 is that he’s focused on the changing landscape of SEO — real focus on results in AI search — and gives great insight on how to grow. I trust him fully.
Ecommerce SEO, delivered on time
We asked Nick to carry out SEO work on two ecommerce stores we’d built. He took us through a detailed breakdown of the work, gave an accurate timeline, and stuck to it despite us being pressed for time. An expert in his field, and a cracking person.
Impressive results, tough sectors
I’ve used Nick’s SEO services on a selection of my company websites in different sectors and the results have been impressive, especially given some of the restrictions my sites face. His level of detail and care is refreshing and a big weight off the company.
Fast local ranking improvement
Needed help getting a client seen in local searches for professional services around Westminster, and it happened very quickly. Noticed a genuine boost in local Google rankings and Maps presence. If you want an SEO consultant that actually delivers, give him a shout.
Trusted by
I’m an independent SEO consultant based on the south coast, working directly with business owners and marketing teams across the UK — including plenty in London — without an account manager sat between us. When you work with me, I’m the one doing the audit, writing the roadmap, and making the changes.
I don’t work in one industry. I’ve handled SEO for healthcare providers, ecommerce stores, legal firms, trades and home services businesses, hospitality brands and financial services companies. The fundamentals stay the same — what changes is how you apply them to your market and your customers.
Search is shifting toward AI Overviews and tools like ChatGPT. I build for where search is going, not just where it’s been.
The five core pillars of SEO
SEO involves dozens of ranking factors. No consultant worth hiring will pretend it’s simpler than that. These five are the foundation most of the rest is built on:
- Core Web VitalsPass
- Mobile usabilityPass
- Crawl errors0 found
- IndexingClean
Technical SEO
Making sure your site loads fast, works properly on mobile, and is easy for search engines to crawl and index — the foundation everything else depends on.
Benefit: nothing technical is silently capping your rankings.
Learn more- “seo consultant uk”Published
- “freelance vs agency seo”Drafting
- “ai seo consultant”Researched
Content
Researching what your customers are actually searching for, then creating content that answers it properly — the material search engines and AI tools pull from to understand and represent your business.
Benefit: content that earns rankings, not just fills space.
Learn more- Title & meta descriptionOptimised
- Headers & structureOptimised
- Internal linkingMapped
- Schema markupAdded
On-Page SEO
Optimising each individual page — titles, meta descriptions, headers, internal linking, structured data — so search engines understand exactly what it’s about and who it’s for.
Benefit: every page pulling its weight, not just your homepage.
Learn more- Referring domains+18 this quarter
- Local citationsConsistent
- Digital PR mentions3 secured
Off-Page SEO
Earning genuine authority signals from relevant, reputable sites, directories and citations — the trust signals search engines use to decide who deserves to rank.
Benefit: rankings that hold up against competitors, not just today’s algorithm.
Learn more- Cited in Google AI OverviewsYes
- Referenced by ChatGPTYes
- Structured for answer enginesYes
AI SEO
Optimising how your business is understood and cited by Google AI Overviews, ChatGPT and other generative engines. As an AI SEO consultant, this is where I’m putting real focus for 2026 and beyond — because search itself is changing.
Benefit: visibility in the answers people get, not just the links they click.
Learn moreEvery month without a plan is a month your competitors get ahead. Let’s fix that.
Book a free discovery callReal numbers, from a real client
A real screenshot from a real campaign, showing 12 months of actual Google Search Console data.
12-month organic search performance for SoCo Therapies, via Google Search Console.
Read the full case studyNick is extremely helpful and always answers all of my questions. He has helped make my website a lot more efficient, helping me generate more leads through his SEO work. He often updates me on his strategy and I actually started to see results a lot sooner than anticipated. Thank you.
Does any of this sound familiar?
None of that’s inevitable. It’s usually a sign that no one senior was actually paying attention. That’s the gap I fill.
Why trust me with your rankings
There’s no shortage of people calling themselves SEO experts. What actually matters is a track record you can check, work you can see, and someone who’ll tell you honestly when something isn’t going to work — before you spend money finding out.
Started out in SEO — learning to build websites and earn through affiliate marketing.
Started a blog and learned how to actually rank it on Google.
Joined an SEO agency as an executive, handling 20+ client accounts a month.
Quit the job and went full-time as a freelance SEO consultant.
Launched a marketing agency, Avaris Media.
Building AI search (GEO) strategy into every client’s roadmap.
Full-service SEO consultancy, without the agency overhead
As a web SEO consultant working across the UK, I focus on the work that actually moves your rankings and your revenue — not busywork dressed up as strategy.
Technical SEO Audits
Crawlability, indexing, Core Web Vitals and site architecture — the foundation search engines need to trust your site.
On-Page & Content Strategy
Keyword research, search intent mapping, and content built to rank — and to convert once it does.
Local SEO
Google Business Profile optimisation, citations and local content for businesses that need to rank in a specific area.
Link Building & Digital PR
Earning genuine authority signals from relevant, reputable sites — not link farms.
AI Search & GEO
Optimising how your business is understood and cited by Google AI Overviews, ChatGPT and other generative engines.
Fractional Head of SEO
Ongoing, senior SEO leadership for businesses that need strategic oversight without hiring in-house.
SEO is where I focus. If it’s useful, I can also help with:
Four ways to work together
Not sure what you need? Start with the free basic audit — I’ll tell you honestly which of the others (if any) makes sense.
Free Basic SEO Audit
A quick, honest look at your site’s biggest visibility issues — a short video walkthrough, no strings attached.
- Top issues holding you back
- Quick competitor check
- No obligation
Free — always.
Request my free basic auditIn-Depth SEO Audit
A full technical, content, competitor and backlink audit — every finding prioritised by impact and effort.
- Full technical & on-page audit
- Competitor & backlink analysis
- Findings walked through on a call
Bespoke pricing — scoped to your site.
Enquire about a full auditCustom SEO Proposal
Already know you want ongoing help? Skip straight to a clear, written proposal — the strategy I’d recommend and what it would take.
- Tailored strategy recommendation
- Clear scope & next steps
- No pressure, no jargon
Free — always.
Request my proposal90-Day Growth Roadmap
A prioritised sprint plan showing exactly what to fix first, to build early momentum quickly.
- Week-by-week action list
- Built on your audit findings
- Hand it to your team, or I implement it
Bespoke pricing — scoped to your goals.
Ask about a 90-day roadmapPricing for the audit and roadmap is bespoke — it depends on your website, goals and competition. You’ll get a clear quote after a short call, never a generic price list. And honestly: SEO is a long game. The 90-day roadmap gets the highest-impact work done first, but strong, lasting rankings typically take 6–12 months or more to build.
A simple, transparent process
Discovery call
A free, no-pressure conversation about your business, goals and current SEO performance.
Audit & proposal
I dig into the technical, content and competitive picture, then send a clear written proposal.
90-day roadmap
A prioritised plan for the fastest, highest-impact wins — agreed before any work starts.
Implementation & tracking
I implement the roadmap, or support your team to, and report honestly on rankings, traffic and leads.
Why work with an independent SEO consultant?
Both can work well. Trying to decide between an SEO specialist company and a solo consultant? Here’s the honest structural difference.
Working with me
- A senior specialist does the actual work
- Direct access — no account manager layer
- Bespoke scope built around your goals
- No fixed-term lock-in contracts
- Leaner overhead — your budget goes further
A typical agency
- Work is often delegated to junior staff
- Communication runs through an account manager
- Fixed packages that may not fit your needs
- Often tied to 6–12 month contracts
- Higher overhead built into the price
SEO consulting for every sector
I’m not a niche specialist — I work with businesses across the UK, whatever you sell.
Don’t see your industry? SEO fundamentals travel — get in touch and we’ll talk about yours.
SEO Consultant FAQs
An SEO consultant is a specialist who helps a business rank higher on search engines like Google — and increasingly in AI tools like ChatGPT and AI Overviews — by auditing the website, researching keywords, fixing technical issues, and building a content strategy, with the goal of driving organic traffic and generating leads.
Day to day: technical audits, keyword and competitor research, on-page and content optimisation, link building, local SEO, and honest reporting on rankings, traffic and conversions — then prioritising what actually moves the needle.
There’s no fixed price — it depends on your site’s size, your industry’s competitiveness, and what you’re trying to achieve. No published price list, because that wouldn’t be honest. You’ll get a clear, bespoke quote after a short call.
Yes. After a discovery call — and an audit, if useful — I put together a clear, written proposal covering the recommended strategy, scope of work and priorities, so you know exactly what you’re agreeing to before anything starts.
With an independent consultant, you’re working directly with the person doing the work — not a junior team managed through an account manager. Usually lower overhead, more flexible scope, and no long lock-in contracts.
No — SEO consulting is offered across every sector, with particular experience in healthcare, ecommerce, legal, trades and home services, hospitality and financial services. Good SEO fundamentals apply everywhere.
Yes — a free basic SEO audit is available covering the biggest visibility issues on your site, no obligation. A paid, in-depth audit and 90-day growth roadmap are also available, scoped and quoted individually.
SEO is a long-term strategy, not a quick fix. Early improvements — technical fixes, quick-win content — can often show within the first 90 days, but genuinely strong, competitive rankings usually take 6 to 12 months or longer, depending on the industry and competition.
Let’s find out what’s holding your rankings back
Book a free discovery call, request a proposal, or send a few details below — I’ll come back to you within one working day.