The Person Doing the Work
12+ years in SEO. No account managers, no rotating juniors – when you hire me, I’m the one on every call, every audit, every strategy.
No pressure, no sales pitch. Just a straight conversation about your site.
I’m Nick. I’ve been doing SEO for 12+ years, and I still enjoy it, which either means I picked the right career or I’m slightly mad. Possibly both.
I didn’t study marketing. I started out building basic websites and trying to earn a bit through affiliate marketing, which is a polite way of saying I made a lot of mistakes before I understood how Google really decides who wins.
That turned into a proper career: a spell running SEO for a full agency’s worth of clients at once, then going independent in 2021, and eventually building my own agency, Avaris Media, alongside my consulting work.
I still take on consulting clients directly because I like the work better this way. No committee. No hand-offs. No explaining your business to someone new every few months. Just me, doing the job.
There’s no better SEO consultant than Nick. From just one meeting, you get a strong sense that you’re in safe hands with your organic performance. He’s focused on the changing landscape of SEO, putting real focus on results in AI search, and gives great insight on how to grow. I trust him fully.
12+ years in search, the short version
No marketing degree, no graduate scheme. Just a long run of figuring out what actually moves rankings, and what’s just noise.
Learning by doing
Started building basic websites and chasing affiliate income. No mentor, no course. Just trial and error until things started working.
First real rankings
Started a blog and worked out how to get it seen properly. That’s the point SEO stopped being guesswork for me.
Agency life
Ran SEO for 20+ client accounts a month at an agency. Good for pace. Not so good if you’re the client trying to get five minutes with someone senior.
Going solo
Quit and went freelance. Every client since has worked with me directly, not whoever happened to be free that week.
Building Avaris Media
Launched my own agency alongside consulting, for businesses that want a bigger setup than one person can offer.
The AI search shift
Building visibility in ChatGPT and Google’s AI Overviews into every roadmap, because that’s where search is heading next.
Four things I won’t compromise on
Senior work, always
You get me. Not a junior learning on your budget, and not whoever’s free that week.
Jargon-Free
If you can’t follow what I’m doing and why, I haven’t done my job. Simple as that.
Bespoke, not boxed
Your strategy is 100% unique for you and you alone.
Built to last
I’d rather grow your rankings properly than spike them and watch them crash six months later.
A bit more about me
I like this work. There’s something satisfying about taking a site nobody can find and turning it into one that properly competes, with the numbers to back it up.
I’m based in Bournemouth on the South Coast, but work with clients all over the UK and internationally. When I’m not knee-deep in someone’s Search Console data, I’m usually either travelling somewhere new or filming for my YouTube channel.
Don’t just take my word for it
Want to work together?
Book a free discovery call, or get in touch directly. There’s no sales team to get through first. Just me.