SEO Client

SoCo Therapies

Discover the recent SEO strategy I delivered for my client SoCo Therapies.

About the Project

SoCo Therapies, a multi-disciplinary injury clinic in Bournemouth approached me in 2022 to work with them on their SEO strategies. The goal was to increase organic search traffic and get more clients to book appointments online through both the website and Google My Business listing.

Project Duration

12 months +


Increase website traffic and inquiry bookings & appointments

What I achieved


Increase in New Visitors

In 12 months I managed to achieve an amazing 1,337% increase in new website visitors.


More Impressions

In just 12 months, I managed to increase total MoM impressions by a staggering 1,645%.


Increase in Organic Search Traffic

From January – August 2023, I managed to increase total organic search traffic by 5,363%.

Huge increase in Impressions

As you can see from the graphs, SoCo Therapies saw a huge increase in impressions, taking their MoM total from 5,570 to over 97,000.

223% Increase in Bookings MoM

Booking increase

990% Increase in Page Views

page view increase

481% increase in total keywords

From January to August 2023 I managed to increase total keywords from 203 to 1,180 representing an 481% improvement.

2433% increase in the number of page 1 keywords

In this time I also saw an increase in the number of keywords on the very first page of Google. In total my client went from having just 6 keywords to 152 keywords on page 1 which resulted in more bookings and sales.

What I did

Strategy Overview

After sitting down with the client to agree on some attainable goals I immediately got to work on developing a strategy that would not just achieve these goals but surpass them.

Gaining the Competitive Edge

Content Gap Analysis

My journey began with a meticulous content gap analysis. This process was crucial in uncovering valuable keywords that SoCo Therapies was not yet ranking for but had the potential to dominate.

Armed with this insight, I strategically expanded the website’s content to include these untapped keywords. This not only filled the gaps in my SEO strategy but also broadened the reach of SoCo Therapies in search engine results.

Analyzing Competitor Backlinks

I delved into the backlink profiles of key competitors to identify linking opportunities. By understanding where and how competitors were gaining their backlinks, I could craft a more targeted link-building strategy.

The Impact

This comprehensive competitor analysis allowed me to refine my SEO strategy, ensuring that SoCo Therapies stayed one step ahead in the highly competitive digital landscape.

Through detailed competitor analysis, I was able to identify key areas for improvement and opportunities for growth, significantly contributing to the SEO success of SoCo Therapies.

A Local SEO Approach

Expanding Digital Footprint

I embarked on an ambitious content marketing journey, focusing on adding new service pages and location-specific pages to SoCo Therapies’ website. This approach was not just about expanding the site’s content but strategically aligning it with the client’s target areas.

Local SEO Strategy

By adopting a local SEO strategy, I targeted various locations that were crucial for the client. This meant creating content that resonated with local audiences, ensuring SoCo Therapies appeared prominently in local search results.

The Impact

The result was a more robust online presence in both Google search results and Google Maps listings, leading to a massive increase in website visitors and client bookings.

Improving backlink profile

Local and National Outreach

My link-building campaign was two-pronged: targeting both local publications for immediate relevance and national sources for broader authority.

Innovative Link Building Tactics

I employed unique tactics to secure backlinks from local publications and sources, significantly enhancing the site’s local relevance and visibility.

Authority Building

By reaching out to high-authority, topically relevant websites, I not only improved the domain authority of SoCo Therapies’ site but also positioned them as a credible player in the industry. Guest posting played a key role in this strategy.

The Impact

This comprehensive approach to link building fortified the website’s backlink profile, contributing to stronger domain authority and improved search rankings.

Establishing Subject Matter Expertise

High-Quality Blog Content

I focused on creating a wealth of high-quality, informative blog posts. This content was not just about quantity but was meticulously crafted to improve topical relevance.

Becoming a Subject Matter Expert

My goal was to establish SoCo Therapies as a thought leader in their field. By producing people-first content that answered real questions and provided valuable insights, I positioned them as subject matter experts.

SEO Wins

This strategy paid off by not only ranking for hundreds of different keywords but also earning featured rich snippets on Google. This led to a massive increase in organic search traffic and higher click-through rates

The Impact

The blog became a cornerstone of SoCo Therapies’ SEO success, driving both traffic and engagement and solidifying their authority in the industry.

Client Testimonial

Jayde fowler review

“Nick is extremely helpful and always answers all of my questions. He has helped make my website a lot more efficient, helping me generate more leads through his SEO work. He often updates me on his strategy and I actually started to see results a lot sooner than anticipated. Thank you”

Jayde Fowler – SoCo Therapies
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